Start with a foundation of academic philosophy, with a specialism in aesthetics, and combine that with experience in retail and hospitality and an insatiable need to be creative.

It’s a combination that has helped businesses develop guest-centric creative solutions that drive sales through positive experience.

In philosophy, how we cognitively and physically interact and engage with our environment can be characterized as Aesthetic Experience. Aesthetic experiences enhance our understanding of the spaces around us. When personal associations are made during these experiences, whether through nostalgia, or pleasure, we are more likely to repeat that experience.

As business owners, where guest experience is the difference between success or failure, wouldn’t you want to utilize whatever resources you could to enhance their time engaging with your space?